P2 Evaluate the Brief

Client Brief:

 

The brief requests IGS Creative to create an advertising campaign for a new BBC3 drama series. This series is due to be released from Friday 26th of May with a new episode each Friday for the following weeks. It is aimed at an audience of 15-21 year olds due to being broadcast on BBC3. My role as part of IGS Creative will be the creative director which means I am involved in research, planning and production. 

According to the brief, the aim of the campaign should be to introduce a new product to the market and persuade the viewers to watch the show and others on BBC3. The requirements given by the client include it must be a cross media campaign with at least three different mediums, as well as a unique ident for the show. The deadline for the proposal is Friday 16th December and the  components must be complete by Friday 7th April 2023. Following this deadline the components must be released at least 2 weeks before the first episode. Along with such production there must be sufficient planning documents and a plan for a mobile app. This app should have an opening audio/visual element and a quiz element. All aspects of the campaign must comply with advertising standards and regulations (ASA, OFCOM etc.). In order to produce appropriate content I have been asked to research the target audience and their typical habits. The budget for the whole project is £15,000 so this must be considered throughout production and planning. 

Client Requirement Table:

I have produced a table to highlight the different types of requirements in the brief. This includes open requirements (giving you some freedom to make decisions), implicit (you interpret from the brief), explicit (stated requirements) as well as constraints which are boundaries for the project.