To create the images for the posts, I took screenshots from the TV trailer and repurposed them for social media. I used Affinity Designer to resize the images and add in the BBC Three and BBC iPlayer logos as this gives further publicity for where the show will be released. For the landscape image I resized it to be 1080 x 566 pixels and the square image to be 1080 x 1080 pixels. I also decided to repurpose my poster for Instagram so I saved a new version and changed the size to 1080 x 1350 pixels. Then I adjusted the components to fit the new size, I removed the white circle as it took up too much of the space. After exporting my adjusted images I used the website 'zeoob' to produce the appearance of posts. I made two Instagram posts using the ocean image and the poster. I gave the ocean post the caption 'Where do you go to escape?', this is because I wanted my social media posts to encourage discussion among the audience so by asking a question it gives them the opportunity to share their stories. I added some hashtags which I also used as the caption for the poster along with the release date, this gives consistency across the social media campaign. The hashtags include the show's tagline and title as people can then use them to see other content related to the show. I then used the knife image as a twitter post with the caption 'Coming Soon...' and the same hashtags. This will build excitement for the show as it doesn't give away any information but it can start a discussion on what it could be about.
I decided to re-purpose my TV trailer for social media, similarly to the poster I created a copy of the trailer in Final Cut Pro and resized it so it to be portrait for Instagram. I then went through and adjusted each scene so that it fit in the frame and kept the main elements visible. When exporting this version, I used the video codec H.262 and resolution 1080 x 1350 as it is portrait rather than landscape. It is 25fps and stereo 48kHz to meet industry standards.
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