P3 TV show Ident

Ident:

Initial idea:

Before creating my ident, I sketched a rough plan as an idea of what it could look like. I took inspiration from various fonts on DaFont.com. I decided to try a glitch-effect font as I feel this aligns could allude to the idea that things aren't as they seem, which would link to the idea that the protagonist is in two roles, one as a criminal and one helping the police. Initially, I was considering putting the text within a box due to the title being 'Inside', this also links the ident with the themes of the show such as mental health. 

Process:

First, I downloaded the font 'Bad Signal' from DaFont.com to use as my ident, it is free for personal use so I will give credit to the creator and pay any necessary fee in order to use it commercially. I then opened a new Affinity Designer document with a transparent background and inserted the title 'Inside' with the downloaded font. I adjusted the spacing and sizes of the letters using the control panel. I decided to offset some of the letters' heights in order to create further interest. 

Next, I began adding colour to my text. I used the gradient effect to create a unique style, I chose the colours green, blue, purple and pink in bright shades so that my ident will be memorable and stand out. The general aesthetic of my show, as well as many typical crime dramas, is quite dark and gloomy so I wanted to use a mixture of bright colours to stand out. Furthermore, blue is commonly associated with the sea which will be a running symbol within my show and green is linked with mental health so I wanted to include these colours. Initially, I used the gradient effect on all of the text together but I found it was too linear for what I wanted so I switched to each individual letter by changing the layer to a vector. Once I was happy with the colour I re-merged the text and tested some other effects. I decided to add a light shadow to the text as I feel this further brings out the bright colours. 

Exporting:

Finally, I exported my ident as two separate files. One was an SVG file which had a transparent background and I also exported a PNG with a white background. The transparent version will be useful for creating other components such as the poster and the white background can be used on it's own as a logo for the show.