P4 Radio trailer

 Radio Trailer:

Process:

The first stage of production was to source the assets to be used for the radio trailer. I generated the speech clips using an AI, I used one male voice for the dialogue and a female voice for the end narration. I then chose to use the song Vienna by Billy Joel in order to create a dramatic feeling. After searching YouTube I found an instrumental version. Lastly I used the BBC's sound effects website to source a range of potential sounds. I created a folder on my desktop and imported the material. I then opened Final Cut Pro and created a new library called Unit 20 Advertising and a project titled Radio Trailer, I set the stereo audio to 48kHz as this is the broadcasting standard. 

I chose a 45 second segment of the music to use and imported this into the timeline. I then added the dialogue which I cut down into individual lines and spaced them out. I adjusted the timings to match with the speed and intensity of the music. Next, I added in sound effects, this included a police siren, footsteps and knocks on a door. I inserted each sound effect into the timeline and placed them in an order which created a sort of narrative for the audience to interpret. Once I had done this, I decided to add in some quiet atmosphere so that it sounded more natural and blended together. 

Once I had all the elements in place, I adjusted the sound levels to meet industry standards (below -6db). I kept the dialogue louder than the other elements so that it is clear for the audience to hear. Using alt, I made the music quieter at times where dialogue or sound effects were used and louder when it was the only sound. I also added a fade in and out for the music as this is a convention of radio trailers. For each sound effect, I adjusted it based on how clear it needed to be. For the footsteps I wanted them to be subtle whereas the siren and door knocking was loud and intense. I then listened to the radio trailer all together to ensure I was happy with the final product and made any necessary adjustments.

Exporting:

I exported my final radio trailer as a WAV file with stereo 48kHz and a bit depth of 16. This is the industry standard meaning that it would be appropriate for BBC stations. I then exported a compressed video file as this is easier to embed across different platforms, this was an Mp4 file with the H.264 coding.